Strategic and creative planning
Influencer marketing offers a unique opportunity to reach your target audience directly. Whether your goal is brand marketing, increasing product awareness, building a community or launching a product, strategic influencer marketing planning can be a crucial step to your success.
What we offer:
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Targeted strategy, which is fully aligned with your brand's goals. We understand your target audience and choose influencers that resonate with them.
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Providing professional influencers. We cooperate with our extensive network of influencers and choose the influencers that are right for your brand. High-quality cooperation ensures that your message is conveyed authentically and effectively.
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In planning campaigns we use many years of learning to attract and engage the audience. We know how to create successful campaigns with our influencers, both in terms of timing, visuals and brilliant ideas. We know how to maximize results.
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Measurement and analytics. We at OCMG really want to show how successful the campaigns were. We offer comprehensive analyzes and results of campaigns. This way you can clearly see how influencer marketing supports your brand's goals
Truly multichannel influencer marketing
OCMG Nordic Oy is full of experts in influencer marketing. We're great at what we do, and we're driven by results.
In a short time, OCMG Nordic has risen to be one of the leading influencer marketing organisations in Finland.
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OCMG Nordic elevated influencer marketing in Finland to a whole new level by utilizing the tools from content marketing. Multichannel is more than a word on our website for us. A multichannel approach can provide both better reach and better results. According to Social Media Today, an influencer marketing campaign can reach up to 11 times higher ROI compared to a traditional marketing campaign.
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Olga, Visit Tampere
"OCMG's team is professional, approachable and warm-hearted.
They are skilled at identifying needs that the customer has not yet realized themselves. High-quality and carefully planned offers and campaigns save the buyer's time."
Katri, Anyfin
"The influencers who have ended up cooperating with Anyfin have also included influencers who have previously refused to cooperate with Anyfin.
This is a tangible added value for us, as the influencers who rejected us before have become enthusiastic about cooperating with us thanks to OCMG."
Sari, Saintex
"The influencer collaboration with OCMG Nordic was really smooth and the whole team was very knowledgeable and productive.
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With Rita's posts, our online store got a whole new kind of visibility and the sales of the product Rita chose for the photos increased many times. In addition, we gained new enthusiastic followers and good visibility on social media."
References
What do we actually do?
EA Sports
OCMG Nordic was responsible for the game launches for both NHL22 and NHL23. We provided an all inclusive solution, which included designing physical and digital designs for a player's uniform as well as photo and video production. We carefully coordinated the collaboration throughout the campaigns to ensure that our client did not have to do anything but enjoy the results.
Additionally we worked with the client's communications agency and worked together to produce press releases on the campaigns. This collaboration has now been running for several years.
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The first collaboration was published in a grand setting on Nokia Arena during the Finnish National ice hockey league matches.
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Visit Tampere
The collaboration between Visit Tampere and OCMG Nordic
has contained both B2B and B2C influencer marketing. From
the client's perspective, the key reasons for our continued collaboration have been how easy working together has been as well as OCMG Nordic's expertise. Visit Tampere's PR expert Olga says, that her daily workload is far lighter when she's able to trust influencer campaigns in the hands of professionals.
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"The campaign materials sent to us have been highly professional. The text materials have included everything we requested, while still coming across as authentic and therefore also credible
Overall I'm very happy with our collaboration with OCMG. I especially appreciate their client oriented way of working", Olga says.
“OCMG's team is highly professional, easy to work with and kind spirited. They are skilled at recognising needs that the client may not have thought of yet. Outsourcing campaigns from them has been made easy, and their quotes are carefully thought out", according to Olga.
Anyfin
Anyfin was among the first companies OCMG Nordic worked with. The collaboration has already spanned over two years and included several separate campaigns. The continuing collaboration has a solid foundation in the ease of OCMG Nordic's all inclusive campaign production.
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The client has praised OCMG Nordic for carefully selected brand matches and well thought out campaign ideas. In addition to great text content, the campaigns' stellar visual appearance has been critical in the success of these campaigns.
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The campaigns were displayed on social media and other media channels.
Saaren Taika
OCMG Nordic has worked with the Finnish natural cosmetics company Saaren Taika.
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OCMG Nordic designed creative multichannel influencer marketing campaigns for the client, which included several different media channels such as print media, online media, Instagram, TikTok and physical events.
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OCMG Nordic produces Saaren Taika campaigns at a rate of almost one per month, and is responsible for the client's brand ambassadors.
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Saaren Taika has given OCMG Nordic positive feedback for creative and effective ideas.
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Hintsasvilla
OCMG Nordic was responsible for all campaigns related to Varpu and Sami Hintsanen's home building project, called Hintsasvilla. OCMG Nordic sought out suitable partners for both building and furnishing the couple's home - from rugs to geothermal heating.
OCMG Nordic put together an insert to showcase Hintsanens' new home, which was published within Glorian Koti.
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Additionally the client companies enjoyed visibility on digital media platforms, which covered consumers all across Finland.